Identification and Brief Advice (IBA)
Brief Advice is an animated tool that provides users with detailed feedback based on their drinking. This tool is based on the NHS ‘SIPS’ leaflets which looks at a typical weeks alcohol intake for an individual and tailors advice based on units and gender. This resource allows users to select the amount of drinks they have on an average week which they submit and based on their submission the relevant information is displayed to them. Multiple voice over and animations were created to ensure the resulting information is engaging as well as being informative. Users are also able to email themselves their personal feedback.